I am experienced in the creative and technical aspects of the Digital Marketing, Content Management, Advertising and Public Relations fields. I am an ambitious learner who will never shy away from a challenge while completing projects with a splash of humor, data-driven results and a fresh perspective.
I have had the amazing opportunity to complete a wide array of Marketing, Advertising and Public Relations projects. In my spare time, I enjoy sifting through the latest Marketing Strategies, Email Marketing Strategies, Web Management Techniques (Wordpress, SquareSpace,) Blogs and Influencer Content to be sure my skills stay fresh. The process of learning never ends– especially in this field. I'm committed to innovation, excellence and pushing for the best return on investment possible.
01
Metrics/Design
01
Metrics/Design
I was tasked with designing the graphics, crafting the copy and overseeing strategy for these ads while leading this campaign. For the Facebook Advertisement, I saw a 11% Click-Through Rate alongside a 10% Conversion rate. To view the video I designed and executed for this ad, click here.
For the Google Responsive Display Ad Campaign, I designed the ad and managed the strategic process from start to finish. I saw a 1.43% interaction rate with 54,845 Impressions.
Currently, I am overseeing two major client relationships for AMA Insurance along with creating, executing and optimizing several in-house campaigns for the company.
02
Social Media
02
Social Media
As a Digital Marketing Manager, one of my responsibilities is to oversee Facebook, Instagram, Twitter and Linked-In platforms for brands.
Across all social media platforms, I had the pleasure to brainstorm and execute a weekly “Real Tip Tuesday” post. These posts gained traction and helped increase followers by 20%.
In addition to this campaign, I crafted a bi-weekly post on all platforms highlighting agents/brokers that excelled and shared their success stories. These posts performed well, boosting brand sentiment and engagement on all platforms.
03
Weekly Emails
03
Weekly Emails
On a weekly basis, I designed and executed mass emails and text messages to approximately 40,000 recipients. These emails were intended to draw new agents into the company as well as bolster brand awareness. Each template is infused with video, tailored graphics and copy for maximum engagement.
To see a template I created, click here.
04
Wordpress, SquareSpace
04
Wordpress, SquareSpace
Search Engine Optimization is a delicacy. I have had several projects where I ensured both Squarespace and WordPress sites were up to par for maximum Google and Bing exposure. There are over 200+ ranking factors that Google leverages to rank content. Through strategic blog posts, utilizing SEMRush software and keeping up with the latest trends, I kept my tasked projects as high as possible in Google rankings.
For Real People Realty, a combination of plugins, strategic long-tail keyword optimization, SEM Rush monitoring and blog posts allowed for the website to remain in the top two places on Google along with receiving SERP features.
For Legacy Vineyard Church, I utilized strategic copywriting in tandem with coordinating several channels of messaging that appeared on Yelp, Google My Business, Google Search Console and other platforms. This approach resulted in their website appearing in the top two positions through Google Search when triggered with the client’s desired keywords.
05
Blog Posts
05
Blog Posts
For Real People Realty, I had the honor of writing several blog posts with the intent to positively impact brand awareness, practice thought leadership and reap the benefits of SEO tailored copy.
Blog Post #1: How to Manage Your Online Reputation as a Real Estate Agent/Broker
Blog Post #2: How to Dress as a Real Estate Agent
06
Digital Placements
06
Digital Placements
Digital Marketing and Public Relations go hand in hand. Check these examples of earned media placements I secured for members of the Real People Realty Leadership team:
Placement #1: Do You Really Need a Real Estate Attorney to Buy or Sell a House? Answers Ahead
Placement #2: Top 19 Tips for Buying Land from the Pros
07
Light Leak Photography
07
Light Leak Photography
One of the most important aspects of Marketing revolves around having an eye for design and storytelling. I have been a photographer for over ten years, capturing the lives and adventures of many different clientele.
Check out my work here.
08
AMA Insurance
08
AMA Insurance
For the last 6 months, I have had the honor of managing the AMA Insurance Website Client relationship as well as maintaining content, design and platform updates for their entire website. To see an example, click here: AMA Insurance.
Paid Advertising
Metrics/Design
Organic Content
Social Media
Email Marketing
Weekly Emails
SEO Projects
Wordpress, SquareSpace
Copywriting
Blog Posts
Earned Media
Digital Placements
Photography
Light Leak Photography
Website Management
AMA Insurance
